Many Media and Marketing executives are unfamiliar with the practice of Principal Trading - And clients deserve better.
What Is Principal Trading?
What is 'Principal Trading'?
Principal Trading is when an Agency buys media from a publisher at a non-disclosed rate and then re-sells it to it's clients at a markup.
Why is it Non-Disclosed?
Agencies don't want you to know how much margin they are keeping with these transactions
Why would I allow this?
Principal Trading can provide savings for clients, but agencies need to be diligently audited and tracked
Am I getting my fair share of the "savings"?
Sometimes yes, but most likely, NO - and that's where PT Media Consulting can help
Who We Are
At PT Media Consulting, we specialize in unraveling the complexities of Principal Trading. Our expert team is dedicated to ensuring that your media campaigns are purchased transparently and your agency is acting in your best interest.
Agencies cannot be trusted to grade their own homework - that's where we come in.
Auditing Your Media Campaigns
Step 1 is auditing your current media campaigns to understand how much of your current campaigns is being purchased using Principal Trading.
Accountability Like Never Before
Step 2 is evaluating media recommendations and promised "savings" to ensure your agency partner is acting in your best interest - not theirs.
Expert Guidance
Step 3 is developing a customized PT approval and management process with your agency to use on a go-forward basis - no more operating in the dark.
What We Offer
Think of us as the watchdogs of your media spend, ensuring your agencies are acting in your best interest
Strategic Consultation
We dive deep on your agency contracts to identify what approval requirements are in place
PT Auditing
Our meticulous audits expose inefficiencies and maximize the value of your media investments.
Training & Support
We empower your team with the knowledge they need to navigate the complex world of media.
Our Services
Your media campaigns deserve more than just eyeballs; they deserve results!
Principal Trading Analysis
We evaluate how Principal Trading impacts your campaigns and how you can leverage it effectively.
Campaign Audits
We meticulously review your media campaigns to ensure transparency and efficiency.
Ongoing Support
Our relationship doesn't end at the audit; we’re here to support you every step of the way.
Principal Trading at a Glance
Numbers don’t lie, and neither do we. PT is an epidemic
Over $10 Billion
Purchased via PT in 2024
70%+
Client Participation
52%
of clients are "Somewhat Familiar" or "Unfamiliar' with Principal Trading
Ready to Take Control of Your Media Spending?
Don't let your agency pull the wool over your eyes. Get in touch and start saving today!
